Desktop Publishing
NEW PAGE - UNDER CONSTRUCTION
The introduction of powerful software which could be used by anyone on the Marketing team helped to democratise design on paper (and later online).
WYSIWYG (What You See Is What You Get) software created a blank white sheet on the screen which could be filled with text and graphics exactly representing how the printed page would appear.
1985: Aldus PageMaker (July 1985) - developed by Paul Brainerd for Apple Macintosh (and released for IBM PC in December 1986)
1986: Ventura Publisher released for IBM PCs running MS-DOS.
1987: QuarkXpress released for Mac (Windows users had to wait until 1992)
1993: Adobe developed the PDF (Portable Document Format) standard to enable the presentation of documents including text formatting and images in a way which was independent of hardware or operating system. It made use of the PostScript language.
1994: PageMaker acquired by Adobe
1999: Adobe released InDesign
2001: PageMaker 7.0 was released which was the final version, supporting Windows XP and Mac OS 9
2004: Adobe officially replaced PageMaker with InDesign
2011: Adobe ended support for PageMaker